In 2024, Lionel Messi has an estimated net worth of around $600 million, making him not only the richest footballer in the world, but also one of the wealthiest athletes globally. According to the Sport Bible, he is ranked eighth among the richest athletes in the world. In this video, I am going to break down, All his multiple sources of income in inter Miami, his brand and deals, sponsorships and endorsements, Everything Step by Step. so stay till the end.

 It's important to remember these are estimated numbers, Regardless of the exact number.

If I Have missed any points, feel free to comment down below, 

A recent survey by SSRS showed, that Messi is the most liked athlete in the US, even more popular than famous athletes like Michael Jordan and Tom Brady. This is the first time a football player has ranked first in this survey. Even outside the US, Messi is widely considered one of the greatest football players of all time, He has a massive global fanbase.

In 2023, Messi's joining the MLS, its attracted millions of new viewers to the sport in the United States. He had a big impact on US Football, as I have discussed this topic in my previous video, if you haven't watched, you can find the links in the description.


Everyone has concerns about money, How much Messi gets paid at Inter Miami?

According to figures released by the MLS Players Association, Inter Miami star Messi is the highest-paid player in the league. is reportedly earning a base salary of $12 million a year, and Including bonuses such as performance incentives, marketing bonuses, and his total annual earnings amount as compensation is $20.4m. This makes him the highest-paid player in the league, 

The contract is reportedly worth $150 million over two-and-a-half years and includes a future equity stake in the team

Messi’s Miami deal is worth between 50 to $60 million per year as his salary, signing bonus and equity in the team. but That doesn't include anything he'll get from brand and endorsements. 


Special agreement with Apple TV+, MLS and Adidas

A part from salary, Lionel Messi had special agreements with MLS, and Apple TV+.  Both are obligated to share a fixed portion of the money earned from various sources, including broadcasting and jersey sales. However, the exact percentage of the revenue that Messi would receive from his equity stake in the club, is  35 %.

The big tech giant has invested $2.5 billion into the MLS for 10 years of exclusive broadcasting rights. Messi helped Apple TV attract new subscribers, But The details of how much Messi will receive, from new subscribers to Apple TV's MLS Season Pass are not clearly mentioned.

However, the company has already negotiated a salary of $60 million a year for his documentary series "The Rise of a Legend" in collaboration with Apple TV+. which is roughly double the amount generated last season. 

According to the search results, Messi's jersey is Adidas's top seller across all sports, and Inter Miami became one of the five Major League Soccer teams that sold over 100,000 jerseys in 2023.  Additionally, the club has unveiled its 2024 pink primary kit, called the "2getherness Jersey", the new jersey likely to be one of Inter Miami's top-selling jerseys for 2024. but the exact sales number has not been disclosed.

But According to a report, Messi earned $8 million from jersey sales with Inter Miami in the previous season,  Additionally, retailer Sports Endeavors, sold out of six months worth of Inter Miami merchandise in 24 hours, including Messi jerseys, due to overwhelming demand

In 2017, Messi agreed to a contract with Adidas for the rest of his life. Adidas has been providing him with shoes since 2006, when they convinced him to switch from Nike. The contract means that Messi will wear Adidas clothing for the rest of his career. The deal is worth about $25 million per year. Adidas has benefited a lot from their partnership with Messi. Since he joined Adidas, their share prices have gone up by 30%, and the total value of the company has increased by about $10 billion.


so how much money he make from brand and endorsements

Messi has also been part of prominent campaigns with Pepsi, Gillette and Turkish Airlines. As part of their 2023 celebrity-rich list, Forbes valued his endorsements at $65 million approx for a year in total. His off-field earnings have increased with his on-field.

He has been part of campaigns with various brands,He has more than a dozen ongoing brand endorsements, with the most lucrative. Other partners include, Budweiser, Mastercard, Pepsi, Saudi Arabia Tourism and Socios.


Social media revenue

Messi has a significant impact as a marketer, making him desirable to brands. A sponsored post on Messi's Instagram account, earns a minimum of 2.5 to $5 million approx per post.  according to Hopper HQ, Messi’s social media channels created $52 million in 2023, and had over 502 million followers on Instagram.

Business Ventures

Messi has his own clothing line, "The Messi Store", featuring his own logo. He has invested in property, including homes and gated communities in his hometown of Rosario Argentina. Messi has also invested in cryptocurrency and NFTs, working with the company Ethernity. So while the exact earnings from Messi's business ventures and investments are not fully known,

the available information suggests he earns hundreds of millions of dollars per year from these sources in addition to his football salaries. His savvy business acumen and diverse portfolio have allowed him to amass a net worth estimated at around $600 million. Overall, Messi's endorsements play a crucial role in his impressive earnings and net worth.

Between his Miami contract, equity stake, and strategic partnerships with Apple and Adidas, Messi’s career earnings are projected to reach $1.6 billion by the end of 2025.